Sunday, July 16, 2006

Weekend Box office estimates

Big shocker who was number 1 huh

1. Pirates of the Caribbean: Dead Man's Chest (2006) $62.2M $258M
2. Little Man (2006) $21.7M
3. You, Me and Dupree (2006) $21.3M
4. Superman Returns (2006) $11.6M $164M
5. The Devil Wears Prada (2006) $10.4M $83.6M
6. Cars (2006) $7.54M $220M
7. Click (2006) $7M $120M
8. The Lake House (2006) $1.57M $48.9M
9. Nacho Libre (2006) $1.52M $77.1M
10. A Scanner Darkly (2006) $1.19M $1.79M

So Pirates won again still because the are riding on an amazing campaign. It will defently outgross the original. Johnny Depp is making a name for himself in the summer as a marqee name and he's doing a good job of it with this, this summer and charlie and choclate factory last summer. Also next with the third pirates movie. I don't get the appeal of this movie but people seem to love it and stuff.

Little man beat dupree. alot of people say that's shocking because Dupree had a bigger theater count. Well Little man appealed and had a bigger and better campaign. Even though it was really close and these are estimates and stuff can change. Also note that this little man had fewer theaters, it had more packed theaters then dupree. I think Dupree could have done better but the campaign has lame and they were to cockey about being two much like what came in number 4.

Suprise suprise Superman continues to not do as well. Warner Brothers did a bad job on this. If you want to say but pirates killed it. That's bullshit Warner brothers can promote a harry potter film the way disney would do it. If they had that kind of promo campaign Superman would get to 300 instead of stumbling to 200 mil.

Devil wears prada just keeps going off it's good campaign.

And finally at ten was Scanner Darkly. which is playing in no theaters. like very little. In fact most theaters that are playing are playing it in two theaters. this film obviously needs a wider release and maybe we can expect one but maybe not cause it will make way more on dvd but we'll see

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